Reserve Your Founder's Pouch
Founder's reserve · open now
Hold your place. Pay nothing.
A 25 g daily chocolate drink for children 6+, built on certified-organic A2 milk from Australia's Great Ocean Road, dried once. Reserving takes a minute and costs nothing — but it decides who gets the first batch, and at founder pricing.
Reserve a founding pouch
Your email, your city, your child's age. That's it.
No payment now · no card · nothing to pay until launch · cancel any time
Nothing today
Nothing at all
About a minute
Three. No more.
25 g, in water
500 g · 20 serves
Chocolate
₹2,499 · founders below
What reserving actually gets you
Five things, kept for founders.
This isn't a mailing list with a nice name. Here is precisely what your place holds.
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The full ingredient sheet, before anybody else
Our formulation is locked with our Australian manufacturer — certified-organic A2 milk, algal DHA, lactoferrin, a short list of vitamins and minerals, chocolate, a little honey. Founders receive the complete sheet — every ingredient, every amount — before it goes on the website.
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Founder pricing, held for you
Held below the ₹2,499 launch price for your first thirty days. The founder price you are shown is the price you keep.
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First access to the founding batch
The first production run is deliberately small. Founders open ahead of everyone else — which matters, because once the first batch goes, the next one is months away.
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A subscription discount, if you want it
Cancel any time, skip any month. For the parents who would rather not think about reordering.
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A reply from a human
Reply to any founder email and a person answers — usually within a day. Ask us anything, including the awkward questions.
And if it isn't for you?
Cancel your reservation any time before it ships, at no cost and with no conversation required. When it does ship, there is a 30-day money-back guarantee — if your child simply won't drink it, that is reason enough. We would rather refund you than have a pouch sit unloved in a cupboard.
Before you decide
The questions parents actually ask us.
Including the ones we would rather you asked now than later.
Because the founding batch is small and priced lower, and because founders see the full formulation first — with time to decide it isn't for you. Reserving costs nothing and binds you to nothing; it simply keeps the door open.
No — and we do not use that phrase. Most of what is in this pouch is certified-organic A2 milk, dried once from fresh. We add a short list of things Indian children are genuinely short of, print every amount, and make no promises about brains, height or immunity. If that sounds less exciting than the tins you know, that is rather the point.
The most common reason a product like this fails is simply that a child won't finish it twice. So taste was treated as a formulation problem, not an afterthought — and the money-back guarantee exists precisely for this. You are not risking anything by finding out.
Made in Australia, from certified-organic farms beside the Great Ocean Road, by a publicly listed Australian dairy company. Every batch is tested for heavy metals, pesticide residues, aflatoxin, melamine and microbial safety — and tested to confirm the label is truthful. The full testing list is here.
The launch price is ₹2,499, and founders hold a price below that for their first thirty days. Our position is simple: priced at what genuinely good ingredients cost — not marked up to pay for celebrity endorsements we do not use.
DPDP Act 2023 compliant · 18+ confirmation required · We never sell, rent or share your data. Read our privacy policy.
Where it comes from → Every ingredient → What we test → How we decide →
For children aged 6 years and above only · Not for infants under 12 months.
Contains MILK. Consult your paediatrician before use if your child has known food allergies, medical conditions, or is taking medication.
Made in Australia. Made with certified-organic Australian A2 milk. Imported into India by Carrington & Finch India Pvt Ltd, Chandigarh.