For Parents
For parents
You are doing better than you think.
This page is not about our product. It is about the ordinary Tuesday evenings that made us build it.
“The plate came back full. Two bites of roti, the sabzi untouched.”
“I packed the tiffin at six in the morning. It came home at three, barely opened.”
“The bus was honking. Breakfast was half a biscuit, eaten standing up.”
“Beta toh kuch khaata hi nahi — and somehow it always lands on me.”
Every parent we spoke to described a version of the same evening. Not a crisis. Just the quiet, repeated feeling of trying hard and not being sure it landed.
And then, somewhere around eleven at night, the phone comes out and the search begins: is my child getting enough. What follows is usually an hour of contradictory advice and a slightly worse night's sleep.
You cannot win the dinner-table fight every night.
No parent can. That is not a failure — that is a family.
What this is
Insurance for the days that don't go to plan.
We did not build this to replace your cooking, and we would never suggest it could. We built it for the nights the plate comes back full — so that on those days, something dependable has still gone in.
One glass. Mixed with water, because it is already made from very good milk. Roughly a minute of your evening, on the days you have nothing left to give it.
What it is
A daily top-up of the nutrients Indian children most commonly fall short on — built on certified-organic A2 milk from Australia, with every ingredient and amount printed on the pack.
What it isn't
Not a meal replacement. Not a cure for fussy eating. Not a promise about height, brains or immunity — we don't make those, and we'd be wary of anyone who does.
Why it is built the way it is
We started with what Indian children are actually missing.
Not a global formula, shipped here.
India's own national nutrition survey — one of the largest ever run anywhere — found a meaningful share of children fall short on a specific, unglamorous handful of nutrients: vitamin D, B12, iodine, iron.
So those are the ones we top up toward the full daily requirement, rather than building a long, impressive-looking list. B12 especially, because it is hardest to get in a vegetarian household — and the omega-3 comes from algae rather than fish, so a vegetarian family never has to make an exception.
We keep vitamin A and iron deliberately moderate rather than maximal, because with those, more is not better.
What we promise you
To never make this harder than it already is.
We will print every ingredient and every amount, so you never have to guess. We will test every batch and show you the results. We will tell you plainly what we do not yet have.
And we will never market to your child. No mascots, no cartoons, no pester power. You have enough to negotiate at that table without us joining in on the other side.
Cook one dinner. Not three.
Let this quietly cover the rest.
Where it comes from → Every ingredient → Common questions →
For children aged 6 years and above only · Not for infants under 12 months.
Contains MILK. Consult your paediatrician before use if your child has known food allergies, medical conditions, or is taking medication.
Made in Australia. Made with certified-organic Australian A2 milk.